Oktoberfest 2019


OCTOBER 13th, 14th & 15th, 2023


(Food Vendors open at noon!)




Oktoberfest Map



Each second weekend of October, the Hickory Downtown Development Association hosts Hickory’s Oktoberfest on Union Square in Downtown Hickory, NC. The festival covers about four city blocks so it’s hard to miss. Follow the directions below and let us know if you have questions! If you prefer an address to use in your phones native maps, please use:
Union Square NW, Hickory, NC 28601

Click here for Google Map: Google Map

I-40 from the East:

Come to Exit #125. Exit right onto Lenoir-Rhyne Blvd. Go approximately 1 mile to large intersection, which is 1st Avenue (sign also says “Tate Boulevard” on the sign to the right). Turn left. Go approximately 12 blocks to 3rd Street SW. Turn right. Go under RR underpass. Turn left on  1st. Ave NW, go two blocks. Find a place to park and come and enjoy the fun!

I-40 from the West:

Come to Exit #123. Follow signs carefully that say “Hwy 321 North”. Get onto Hwy 321 North, stay in right lane and turn right onto Hwy 70. Go to the second light. Turn left onto 4th Street SW. Go through the next light, then bear right at the “Y-intersection” onto 3rd Street Drive SW. (There’s a convenience store at that “Y”). Go straight on 3rd St. Drive SW until you see the RR underpass, Olde Hickory Brewery will be on your left. Find a place to park and come and enjoy the fun!

Highway 321 South from Lenoir, NC:

After crossing the Catawba River bridge, turn left at the second stop light (gas station on corner) on to Old Lenoir Road. It becomes 3rd Avenue NW. This turns into 3rd Ave. Drive NW, then changes to 2nd Ave. NW. Continue and turn right onto 3rd St. NW. Find a place to park and come and enjoy the fun!

Highway 321 North from Gastonia, NC:

Travel Highway 321 North to Highway 70 (Exit 44 – exit immediately after I-40 exit). Turn right at the top of the ramp. Go to the second stop light. Turn left onto Fourth Street SW. Turn right at Main Ave SW. (the last road to the right before the rail road tracks). Continue straight to the stop sign at 3rd Street SW. Find a place to park and come and enjoy the fun!



City of Hickory's Pet Policy

Event Policy

NC Main Street Logo

The City of Hickory is a North Carolina Main Street community, designated by the N.C. Department of Commerce Main Street & Rural Planning Center.  Hickory Downtown Development Association is charged with administering the program at the local level and building public-private partnerships to spur economic development that achieves measurable results such as investment, business growth, and job creation. 

Main Street America logo

As a Main Street America™ Accredited program, Hickory Downtown Development Association is a recognized leading program among the national network of more than 1,200 neighborhoods and communities that share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.

Hickory Downtown
Development Association
24 First Avenue NE
P.O. Box 9086
Hickory, NC 28603

©2024 Hickory Downtown Development Association