How to Survive in an Amazon World

Barbara Wold International
International Speaker, Author and Business Strategist

There's no way around it -- the last year was rough for retail. It's about a little company in Seattle called Amazon, which is steadily eating the world of retail. And when I say eating, I mean in one bite.

What does the future hold for retailers large and small? The tea leaves point to three major developments.

  1. Changing demographics are a key driver here
  2. Enhanced retail experiences and the total journey
  3. Understanding, and designing to support the customers' behavior

What do you do when facing a vastly stronger competitor? You team up. Alliances grow among business that are like-minded, but not competitive. What's next? Retailers will need to continue to adapt their playbooks, because Amazon and the changes it has created are here to stay.

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